I would be happy to give you information on this topic. When enjoying a soft serve mix cone, if you consume the product too fast and a large amount of soft serve mix contacts the palate quickly during consumption, one can experience what is referred to as an ice cream headache or brain freeze.
There are different opinions in the medical community as to why. Many agree it is generally related to the constriction of blood vessels passing close to the surface of the palate on their way to the brain.
So, enjoy our FreezePoint® premium soft serve mix by eating it slowly and savoring the excellent flavor, taste and texture!