Desert Cool News and Updates

March 12, 2024

COMING SOON! FreezePoint® Premium Strawberry Soft Serve Mix

FreezePoint® Strawberry Soft Serve Mix

Desert “Cool” Foods, Inc. will soon introduce FreezePoint® Premium Strawberry Soft Serve Mix. You can now delight your customers this summer with FreezePoint® Premium Strawberry, Vanilla and Chocolate soft serve mix.

If you want your customers to continue to come back to your shop, be sure to offer them Desert “Cool” Foods Premium Soft Serve Mixes.

They just might tell their friends about their experience with the exceptional flavor and creamy soft serve mix you serve!!

That would be FreezePoint® Premium Strawberry, Vanilla and Chocolate soft serve mixes.

November 27, 2021

Desert “Cool” Foods, Inc. “Rolls On”

rolled soft serve frozen dessert

Desert “Cool” Foods, Inc. continues to “roll on” into our third decade with our newest customer actually rolling our FreezePoint® Premium Soft Serve Mix.

As a family-owned and operated frozen dessert company, every Desert “Cool” customer is treated like family. Using our state-of-the art tracking system – with ongoing customer communications from order placement to delivery – along with our superior product offering, customers continue to grow their businesses.

Our mission is to do our best to enhance the profitability of our customers with the absolute best product/price value in the industry.

As Zig Ziglar so eloquently stated, “You can have everything in life you want, if you will just help other people get what they want.” As President and CEO of Desert “Cool” Foods, Inc., I’m proud that this is our mission everyday we open our door.

So Roll On with FreezePoint Premium Soft Serve Mix.

– Walter Barker

July 6, 2021

Desert “Cool” Foods, Inc. continues to expand soft serve mix business globally with addition of customers south of the border

Desert “Cool” Foods, Inc. continues to expand our soft serve mix business globally with the addition of customers south of the border.

¡Dáme la mezcla FreezePoint® Soft Serve Mix! Desert “Cool” Foods, Inc. continues to outperform other soft serve mixes with superior taste, flavor and mouthfeel. The comments we hear repeatedly are “FreezePoint® soft serve mix is so delicious and the flavor stands out” and “Our customers love our new soft serve mix!”

It has always been my goal as President of Desert “Cool” Foods, Inc. to supply our customers with the absolute best soft serve mix / price value on the market. Superior flavor and texture in FreezePoint® soft serve mix helps our customers keep their customers coming back.

¡Viva México!

Walter E. Barker, President
Desert “Cool” Foods, Inc.

January 25, 2021

FreezePoint® Premium Soft Serve Mix continues to expand its global presence.

Desert Cool Foods, Inc. has been expanding internationally for many years. Our reputation as the leader in this industry continues to drive referral business to our headquarters. As President & CEO, I continue to consult with our customers to facilitate and inspire their success. With 40 years in the frozen dessert industry, our customers know I am a resource and that I offer free consultation from my experience as a store owner, President of my own distribution company (built from a startup and later sold), owner of a brokerage company representing brands like Dole Whip, Dannon®, Breyers® and many more, senior level executive in the frozen dessert business (where I signed a Dole® licensing agreement for Dole Whip). We are now in our 21st year in the manufacturing business.

We continue to grow our soft serve mix business in Africa. Africa is the world’s second-largest and second-most populated continent. Due to recent economic expansion and the large and youthful population makes Africa an important economic market for companies to expand business and form partnerships.

FreezePoint® Premium Soft Serve Mix and FreezePoint® Smoothie Mix are a huge hit on the African continent.

So welcome to our newest global partner. Go FreezePoint® Premium Soft Serve Mix!!! Taste the Flavor™!!!

September 9, 2019

This Ice Cream is a “Big Dill!”

Dill pickle ice cream?! Yes! And it took home Calgary Stampede’s best “I’m Kind of a Big Dill” award this past July with the help of Desert “Cool” Foods, Inc. So Cute Ice Cream’s Dill Vanilla Ice Cream featured our AZ-800 Vanilla FreezePoint® Premium Soft Serve infused with essence of cucumber, garnished with dill and a small pickle atop a dill-sprinkled cone. Calgary Herald reporter Sammy Hudes tried it and described it as “…a pleasant surprise. The texture of the ice cream almost resembled a sorbet, with a mild, calming flavour that was fitting of the cucumber essence I was promised.” We’re pleased and proud to be a part of this creative concoction.

Self-billed as “The Greatest Outdoor Show on Earth, Calgary Stampede is an annual rodeo, exhibition, and festival that draws over one million visitors each year.

May 22, 2019

Desert Cool Foods Offers Vegan Soft Serve Mix

Desert Cool Foods Incorporated is now offering a vegan soft serve mix. Our R&D team, in collaboration with some of our key suppliers, has developed an excellent alternative for our customers seeking a delicious soft serve experience free of ingredients to meet their vegan requirements.

As we have been saying for almost 20 years now: Taste the Flavor!™

This product comes in two classic flavors:

We are excited to report that our FreezePoint® Vegan Soft Serve Mix has an incredibly smooth texture, has no aftertaste and offers a delicious flavor profile.

Enjoy!

January 2, 2018

A Few Fun Facts About Soft Serve Mix

Fun Facts About Soft Serve Mix Here’s some interesting soft serve mix trivia for you…

When given a choice, consumers will choose soft serve mix 7 out of 10 times over hard ice cream.
While many ice cream products have a fat content of between 10 and 18 percent, soft serve mix fat levels are usually between 3 and 6 percent.
Aside from the lower fat content and higher temperature than hard ice cream, the main reason soft serve mix is, well, soft, is because it contains a lot more air than traditional ice cream. Called “overrun,” it’s what makes soft serve so fluffy, compared to a “super premium” ice cream which has a very low overrun.
A typical soft serve mix cone has 35% air (overrun). So, a 4-ounce soft serve mix cone by weight will appear to be about 6 ounces soft serve mix cone by volume.

Now you know!

June 27, 2017

Introducing No Sugar Added

Desert “Cool” Foods, Inc. is pleased to introduce a No Sugar Added

Soft Serve Mix
Smoothie Mix
Shake Mix

Refer to product code AZ-810 FreezePoint®.

Popular demand for this category means all soft serve lovers can indulge!

Beat the summer heat with a refreshing No Sugar Added FreezePoint® cone, smoothie or shake! Be cool… Desert Cool!

December 17, 2015

The History of Soft Serve

As the story goes, on Memorial Day weekend of 1934, Tom Carvel, the founder of the Carvel brand and franchise, had a flat tire in his ice cream truck. As a savory business person, he began selling his melting ice cream to cars driving by. What started as a potential loss of his inventory due to melting became a potentially good business ideas. In 1936, Carvel opened his first store and also developed a soft serve ice cream formula and a patented low temperature ice cream machine.

Dairy Queen also claims to have invented soft serve. In 1938, J. F. McCullough and his son, Alex, developed their soft serve formula.

October 3, 2014

Licensing Program

Desert “Cool” Foods, Inc. is now offering to strategic partners a program that would license products to qualified manufacturers from our extensive library of product formulations.

Want a low carb soft serve mix, a perfectly balanced soft serve 30% fat, 30% protein and 40% carbs, a tart frozen yogurt mix or a neutral slush mix? How about a shake mix?

Let Desert “Cool” Foods, Inc. help extend your product line without the additional expense of product development and the trial and error of entering a new segment of our industry. We have proven formulations ready to go!

Walter Barker
info@desertcool.com